How can maps trigger emotional reactions?

At NARBO we believe that maps trigger deep emotional connections in many ways. They represent visually navigable realms that ignite our innate desire for exploration and adventure by reminding us of places we’ve visited or that we want to visit. 

Essential tools of contemporary life, we use them everyday without paying much attention to their existence, even though we are deeply connected to them. So why this emotional attachment?

First and foremost, maps can bring about nostalgia by reminding us of places from our past, fostering feelings of warmth and fondness. On the flip side, they can spark a sense of adventure and curiosity, igniting excitement about exploring uncharted territories. They often carry personal connections, such as the location where a significant event occurred or where we met loved ones, evoking emotions of love and joy. Additionally, maps serve as symbols of identity and pride, particularly when representing one's homeland or cultural heritage, invoking feelings of belonging and patriotism.

However, maps can also trigger negative emotions. They can arouse fear and anxiety when depicting areas affected by natural disasters, conflict, or other dangers. Furthermore, they might elicit sadness and longing, known as "saudade," when portraying places we miss or can no longer visit. The awe and wonder of vast landscapes or intricate city layouts can inspire admiration, while maps that highlight environmental issues may provoke emotions like guilt and a sense of urgency to address such problems.

In essence, maps are not just visual aids for navigation; they possess the power to connect with our memories, experiences, and aspirations, shaping our emotions in profound ways which is why we are so deeply attached to them. At NARBO, we're proud to connect maps with everyday products to create items that resonate with our customers.